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Gordy LaSure’s passionate about film.

He eats film, he drinks film, and sometimes he’ll even watch a film.

But most of all he loves talking to people about film: whether a comely student with low confidence and a father complex, a Studio ‘development’ exec who doesn’t trust his own judgement, or the countless people Gordy LaSure’s encountered in his capacity as the web moderator on an Excessive Sweating Discussion Forum. Gordy LaSure’s always talking about films and how they’d be a shit ton better if only people would pull their asses out of their ears and listen to Gordy LaSure.

The voyage of this book can be categorised as an attempt to understand How In Hell Film Works. Why are some films bad, and some films terrible? How come just a handful of films (Titanic, Porky’s, Dirty Harry) are any good at all? Gordy’ll tell you How and Why, and he’ll give you a slug of Wherefore on the side. And he doesn’t shoot from the hip; he shoots from the gut.

'A work of shimmering, glimmering genius . . . A pity perhaps that Richard Ayoade should so shamelessly piggy-back on the talent of Gordy LaSure, just to get his nose in the trough, but I understand that his name will probably get the book a readership that the (criminally) unknown LaSure could not manage on his own. Such is the price of integrity in this cheap world.'

Stephen Fry